BAY is a men’s heritage brand from San Francisco. We create vintage-inspired menswear rooted in American workwear and modern design. Each collection blends multicultural influences from Latino fashion, Native fashion, and Western fashion, building on the story of American style. Every piece is built to last, made to be lived in, and crafted for today’s world.

Vintage-inspired means honoring the character of classic vintage mens clothing without copying the past. We design modern workwear and timeless menswear essentials inspired by Americana, Native, and Western traditions. Each garment reflects heritage craftsmanship, updated with contemporary fits and high-quality fabrics.

BAY clothing is designed in San Francisco and Pittsburgh, and responsibly produced with trusted partners who share our commitment to craftsmanship and quality. Every order ships from our U.S.-based headquarters, bringing modern American fashion to customers worldwide.

BAY stands apart through authenticity, craft, and culture. We combine the storytelling of heritage clothing with the comfort of men’s high-quality basics. Influenced by music, art, and West Coast creativity, BAY represents a new generation of Americana; timeless, inclusive, and rooted in craftsmanship.

Our core collection focuses on crafted menswear built to last, including heavyweight men’s white T-shirts, durable work jackets, selvedge denim, and soft men’s sweaters. These pieces form the foundation of a timeless, everyday wardrobe that bridges vintage-inspired style and modern comfort.

We believe sustainability starts with longevity. Our responsibly made clothing is crafted from durable, natural fabrics and built to age beautifully. Instead of chasing trends, we design timeless menswear that stays relevant year after year.

Each garment is designed with balance in mind, combining the relaxed comfort of vintage workwear with a modern silhouette. Our Fit Guide helps you find your perfect size and preferred look, whether relaxed or refined.

Start with the essentials. Layer a men’s white T-shirt with denim or a work jacket, or pair one of our men’s sweaters with trousers and boots. BAY pieces are designed for versatility, blending effortlessly into your wardrobe for a look that’s both classic and contemporary — everyday menswear with a heritage edge.

Yes, we ship worldwide from our U.S.-based headquarters so anyone can experience modern Americana, heritage clothing, and responsibly made menswear from wherever they are.

We’re continuing to grow thoughtfully — new capsules, collaborations, and stories that celebrate craft, culture, and the evolving world of American fashion.